The anticipation is palpable for the Total Energies CAF Africa Cup of Nations (“AFCON”) Morocco 2025, and TECNO is revving up its engines with a continent-wide 2025 campaign, “Power Your Moment”. This dynamic initiative celebrates the joy, passion, and triumphs that define this iconic tournament, highlighting how TECNO's cutting-edge AI ecosystem elevates every meaningful moment in the lives of young Africans. A vibrant lineup of interactive experiences is being rolled out across AFCON 2025, catering to the diverse tastes and interests of African youth.

At the forefront of this campaign is TECNO's new musical brand film, also titled “Power Your Moment”. This visually stunning narrative showcases how the TECNO AI ecosystem fuels the pivotal moments of young Africans' everyday lives. A standout collaboration with Afrobeats sensation Joeboy adds an infectious energy to the campaign as TECNO Power Moment Featured Artist.

TECNO's new brand campaign is built on a powerful insight: Africa's young generation is at the threshold of a pivotal moment in history. Ambitious, restless, and determined, they are redefining their own destiny with unwavering passion. TECNO recognizes this potential and is committed to empowering them with cutting-edge AI products that match their aspirations and propel them forward.

The narrative at the heart of the new brand films tells the story of how TECNO AI seamlessly integrates into the daily lives of young changemakers through its ecosystem of innovative products. The campaign unfolds across four key emotional territories – Power Your Joy, Power Your Rise, Power Your Future, and Power Your Creativity – each representing pivotal moments where intention transforms into action through TECNO AI features.

From a Moroccan family enjoying a superior match experience with TECNO AI glasses and TECNO Slim, to a group of high-net-worth African leaders powering the younger generation of entrepreneurs; from a teenager studying more efficiently with TECNO AI support, and a group of young content creators leveling up their craft through TECNO AI-powered devices – every scene brings the theme to life through authentic yet epic moments. Together, they illustrate how Africans are harnessing technology with determination and passion to explore and build a brighter future.